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TechTuesday Sponsored by Burr Forman - July 2017

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Name: TechTuesday Sponsored by Burr Forman - July 2017
Date: July 18, 2017
Time: 11:30 AM - 1:00 PM CDT
Registration: Sorry, public registration for this event has been closed.
Event Description:
Matt Landers, CEO of Covalence
Title: Rise of the Marketing Engineer
Description: This year, online advertising spend will surpass television, so why exactly do marketers continue to spend more and more money online? The primary reason is the ability to track to the tiniest detail how effective ad spend is being utilized, but the only way to implement tracking, remarketing, and perform analysis on results is to implement technology solutions. Most solutions require technical skills (like coding) that aren't taught in traditional Marketing curriculum, but they are becoming crucial to the job. The marketers that can learn these new skills are becoming some of the highest paid in the industry. The national average for a Technical Marketing Engineer is $115k while a Marketing Specialist makes $60k. Come learn how the industry has changed, and where it is headed.
Burr Forman
20 20th St N #3400
Birmingham, AL 35203
Date/Time Information:
11:30 - 1:00 pm
Free for members. $10 for Guests.
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